
Who We Are
ITS The Room is an online fashion and accessories store that curates and showcases a wide range of high-quality products from Black-owned brands. Our mission is to expose and expand Black brands by providing an online platform that helps entrepreneurs grow their audience and income without the burden of managing a physical storefront.
You grow, we grow, we all grow: now that’s what’s up!
What We Offer
We provide a unique and stylish online shopping experience created for us by us. Featuring a diverse selection of independently owned Black businesses from Connecticut and beyond, our offerings include clothing, beauty products, accessories, books, home decor, and more. Every item reflects a commitment to quality, culture, and community.
Beyond the Products
Founded in 2019 by Tia L. Woods and her daughter Tiana Allman, ITS The Room is more than an online store; it’s a movement to empower and elevate. We’re here to support Black creatives and entrepreneurs in gaining exposure, building wealth, and leaving lasting legacies.
The name "ITS" is an acronym honoring Tia’s children and grandchildren, a symbol of our commitment to making space today for the ancestors of tomorrow. Whether you're a vendor, collaborator, or customer, you’re part of something bigger: a legacy in motion
Services by Tia.
Beyond entrepreneurship, Tia L. Woods is a dynamic professional offering key community-centered services:
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Notary Services
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Justice of the Peace
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Certified Firearms Training
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Public Speaking Engagements
With a passion for service and a commitment to impact, Tia brings professionalism, purpose, and presence to every role she steps into.
Meet the Team
Introducing: ITS Legacy
You may have noticed the ITS Legacy tag on many of our products. This isn’t just branding—it’s a statement.
ITS Legacy is our exclusive in-house brand, thoughtfully designed to reflect the culture, values, and vision of the ITS community. From fashion to lifestyle items, every ITS Legacy product is created to honor our heritage, express our identity, and inspire future generations.
When you choose ITS Legacy, you're not just making a purchase—you’re investing in a story, a mission, and a future led by us, for us.
Shop with Us – Anytime, Anywhere!
Shop with us online to experience the full ITS the Room vibe!
Location
Hours
888 Silver Lane PO Box 380721 East Hartford, Ct 06138
Mon - Fri
11:00 am – 9:00 pm
Call
Phone
860-680-6487